Branding 101

This guide is about how to create a brand book for your business, however let’s discuss first what’s a brand book! Brand book (brand guideline or style guide) is a set of rules that explain how your brand works, which are your main brand elements and what is the main goal of your brand. Brand books influence every marketing campaign, communication and products/services.

They are like strategic guidelines, as it covers all the aspects of your brand. Overall, brand book serves the following purposes for your business:

• Improve your brand position.

• Keep your whole team on message.

• Adds depth to your brand position by aligning it with your business strategy.

Who is this book for ?

Basically for everyone.

It might be especially useful for founders, Designers, and aspiring designers. This brand book helps you understand the basics of branding.

Do you provide Branding and Designing services ?

Yes, We do.

Pls check out site www.astusx.com

OR Send us a mail hello@astusx.com

Speak directly to our founder, Twitter: https://twitter.com/srigokulkrish